Tuesday, 26 May 2015

‘DD Kisan’ to go live today at 4pm with programmes to guide farmers

Doordarshan's farmer-centric channel DD Kisan is all set to be launched on Tuesday by Prime Minister Narendra Modi. 

The 24-hour-channel will telecast programmes related to agriculture and weather round-the-clock. After the official launch, the channel will start telecast from 4pm. 

N Chattopadhyay, deputy director general of meteorology (agriculture), agricultural meteorology division of the India Meteorological Department (IMD), said the channel would not only provide the 700 million farmers in the country with weather and agriculture-related information but will also involve expert views on agriculture and the impact of weather phenomenon. The channel aims to bring farmers into the loop so that they could voice their concerns. 

Chattopadhyay said that as of now, Agrimet sends messages to around 10 million farmers in the country related to alerts and warning about weather phenomena and extreme weather conditions which affect agriculture. "However, reaching all the farmers in the country through SMSs is difficult. That is where this channel comes in. It is likely to reach every farmer in the country, including poor and underprivileged ones, who contribute significantly to the country's agricultural output," he said. 

Chattopadhyay said the Met office has an important role to play in the process, in terms of what information reaches the farmers through the channel. "Information on how monsoon is likely to behave in the coming days, the extreme events that could come, weather advisories and advisories on land preparation, sowing and other agricultural processes will be issued through the channel by the IMD. Advisories will also be given on the scroll during programme telecasts. Scientific weather terms will also be explained to the farmers on DD Kisan," he added. 

Farmers will, therefore, be able to get live advisories through the channel, with different expert organizations and government agencies roped in to share their views. Extended range forecasts and contingency plans will also be telecast through the channel, said Chattopadhyay. 

Source : Times of India

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